Symbol

• The red square is a reimagination of the parent company’s heritage, symbolizing our humanitarian philosophy.
• The curved, white line signifies the “Lucky Linked Wave”, which means the flowing link to a sustainable future.
• The dynamic lines of varying thickness mirror a dynamic, innovative, and creative approach to challenges.

Logo

• In LX, L means ‘Link’ and X means ‘infinite possibilities for the future (variable X), a sustainable future’.
• The ascending, diagonal line in the LX font design portrays a leap into the future.
• The X was inspired by the Hanja character 人, embodying the steady growth of diverse values